Language is an immensely powerful tool for understanding and communicating brands, for clarifying ideas internally and communicating them externally.
And thinking deeply about what brands mean, and how to communicate them, leads inevitably to language. Today terms like ‘tone of voice’ and ‘brand language’ are commonplace and copywriting is a key strategic element in the process of branding and graphic design.
For us, the writer is an integral part of the creative team on any project. Why we do all our writing in-house and make the practical and creative crafting of language a cornerstone to every project we do.
We begin at the point of curiosity. Being interested, nosy, questioning and inquisitive, snooping about.
Finding out who our clients really are and what their brand stands for, Its purpose, character and soul
And then it’s about ideas. Seeing the bigger picture in the smallest details, the black and white in every hue
And through the scribble, the jot and the doodle, we hone, refine and we polish. Till the whole thing shines