Effective marketing for start-ups.
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Start Ups and the battle for attention
Even with a well researched, relevant and costed idea in hand, new businesses often battle to connect with customers through their marketing, most pertinently why their story should matter and matter more to their customers.
The ideas that work, the companies that succeed, in gaining that foothold, securing funding, recruiting the right people, tend to be the ones who not only have the most relevant, useful and distinctive stories but the ones who are able to filter, order and construct their story in the most appropriate way.
That is why we always question our clients on their attitude to and use of their brand vocabulary, as an authentic and clearly defined vision and mission to us are as effective as set of sales and marketing tools as any visual identity or product awareness campaign.
These tools provide an effective filter for management decision-making, guide the companies strategic intent through the rules they set up for business planning, and alongside core values and behaviours write the blueprint for engaging your most precious resource, your people.