Habitat for Humanity

Habitat for Humanity is the largest Shelter NGO in the world. They approached us to launch ReStore to the UK. ReStore is a social enterprise that offers donated building and household materials to local communities at a fraction of the retail price.
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Initially we came up with an overarching positioning statement that would ultimately be used as the new strapline: Business with community. Commerce with responsibility. Profit with humanity. The visual creative then centred on a graphic that featured many different icons representing the products that pass through the stores.
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