NHS Corporate Strategy

Delivering a corporate strategy at the best of times can be challenging. Delivering it for the foremost of front line services in the middle of tackling a global pandemic however, you pretty quickly realise your place and purpose in life. Do the best you can and don’t, don’t get in the way.
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The East of England Ambulance Service strategy is a classic piece of corporate literature, a report that set’s out the trusts goals and priorities for the next five years. Our role alongside superb photographer Paul Meyler (www.paulmeyler.co.uk) was to capture the professionalism, commitment, courage and humanity of this fantastic organisation without being a massive pain in the process. This is what we came up with.
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