Major law firm recruitment campaign delivered
The project which will run posters advertising for 8 weeks across Oxford and particularly targetting Oxford and Oxford Parkway train stations has a twofold objective, to raise awareness of the new Mills&Reeve office in Oxford and to target commuting lawyers to support recruitment to the Oxford office.
Sable&Hawkes project managed the media buying, interpreted the creative brief and came up with the concept and the content, managed the print production process working with the media company.
Having looked at the audience and the environment they would be seeing the ads, our in-house copywriters decided to mix the conversational tone of voice, for variety across the series of ads adn the duration they would be running for. For the layout we decided as a team to display content without graphics, typographically, accentuating the brands corporate font and colours.
Sable&Hawkes have a long and consistently successful record in conceiving, branding, designing, managing and implementing cross-media advertising campaigns, from product placement and promotion to brand awareness and recruitment communications.
As a branded media and content design company we help brands, products and people stand out from all the noise, attract attention, create distinction, retain interest and build meaningful connections with staff, customers, prospects and potential recruits.