Sable&Hawkes appointed to rebrand Publishers’ Licensing Services

After winning a competitive creative tender, Sable&Hawkes have been appointed to deliver brand strategy, positioning, a new visual identity and suite of on- and off-line marketing materials for Publishers’ Licensing Services.
Publishers’ Licensing Services (PLS) has provided rights and licensing services to the publishing industry since 1981. Owned and directed by the four main UK publishing trade associations, their primary role is to maximise the value of published content, enable legitimate re-use, and protect copyright through effective secondary licensing, permissions and rights management services. Since 1981 PLS have distributed more than half a billion pounds to publishers, in 2023-2024, £44 million to over 4,500 publishers.

Adrian Kimpton of Sable said: “We are delighted to have been chosen by PLS for this prestigious project. In their role as copyright and licensing advisor, custodian, promoter and policy lead they are the pre-eminent experts in all matters of copyright for the UK publishing industry. The creative challenge for us will be to communicate that position in a clear, distinctive and relevant manner to a wide ranging cohort of stakeholders.”

The project will include:

  • stakeholder consultation and insight analysis
  • brand strategy , proposition, and positioning
  • logo and visual identity development and guidelines
  • graphic design and production of suite of marketing materials
  • content production for digital and social campaigns.

Branding | Design | Digital | Content | Social

Based in Cambridge, Sable&Hawkes help organisations stand out, grow audiences and drive results across multiple channels through inspired content and creative.

Our services:

/ Brand proposition, positioning and identity

/Graphic design, creative concepts and campaigns

/ Marketing strategy and lead generation

/ Content production for digital and social campaigns

/ Copywriting for business and social media
/ Website UX and UI design

/ Environment design and events


Do good work. Be good people.

For further information contact Adrian:

Mob: 07712 270198

The Studio: 21 Aylestone Road Cambridge CB4 1HF.