Patagonia. Ikea. Ben&Jerrys. The common thread?

A: They’ve all worked out a reason for existing that they share with their customers

Patagonia’s mission statement is: “Patagonia is in business to save our home planet.”

Ben & Jerry’s social mission compels them to use their company in innovative ways to make the world a better place.

With projects like H22 IKEA has been shifting its business strategy to fit its long-term commitments to sustainability.

In each case, these major corporates have gone to great lengths to convey they why behind their brands.

Why? Because ‘Why’ appeals to people’s gut, the part of them that identifies you as friend or foe before they’ve even had a chance to think about it. Your Why puts you firmly into a potential customers tribe or firmly outside it. 

If you and your customers share a Why they’ll buy everything they can from you. If you don’t, they’ll soon find somebody else to do business with.

That’s why.

Branding | Design | Digital | Content | Social 

Based in Cambridge, Sable&Hawkes help organisations stand out, grow audiences and drive results across multiple channels through inspired content and creative.

Our services:
/ Brand proposition, positioning and identity
/ Graphic design, creative concepts and campaigns
/ Marketing strategy and lead generation
/ Content production for digital and social campaigns
/ Copywriting for business and social media
/ Website UX and UI design
/ Environment design and events

Do good work. Be good people. 

For further information contact Adrian:

Mob: 07712 270198
The Studio: 21 Aylestone Road Cambridge CB4 1HF.