The case for illustration in corporate communications

Illustration is a great way to bring your brand, business and core messages to life through visual story telling. Its use is much less common in many sectors so you automatically stand out and it has very practical advantages at a brand marketing level:

1 Illustration is much easier to brief, manage and control than photography 

2 It is generally cheaper on a one-off basis and its flexibility makes it better value for money 

3 It  is perfect for simplifying complex concepts and communicating with clients without overpowering them with too much content

4 and is much better suited to digital and social content marketing. 

Illustration can be embedded into signposting, banners, headers and rollovers, requires much smaller files and reproduces clearer and cleaner images. – precisely the tools you need for content-led social camaigns and websites. 

Sable&Hawkes have 20 years in-house experience delivering a wide range of corporate and marketing illustration services that help our clients promote their brands and businesses, increase sales, secure funding, create truly distinctive websites and campaigns and recruit the best possible staff.

Our illustration services:
> Branded marketing concepts
> Product and service illustrations
> Infographics and process diagrams
> Professionally designed bid proposals
> 2D animations.