Sable&Hawkes have completed a concept identity for a contemporary English restaurant Smoke&Mirrors.

October 7, 2024 Adrian Kimpton
Sable and Hawkes Creative design agency cambridge, Branding, vision, mission, values, positioning visual identity, Graphic design, creative advertising campaigns, Marketing strategy and lead generation, copywriting for digital and social campaigns, Copywriting for business and social media, Website design and build, Environment design and events, illustration and infographics, animation.

The name and design approach takes inspiration from its location opposite the MI6 building and the identity and interior finish will reflect the secret and mysterious feel of said building and its operations.

Taking inspiration from the grey of the Thames and the blue of the MI6 building, the colour palette is moody with smokey tones. Think: amethyst, pigeon grey, teal, peacock blue with a hint of metallic so silver, pewter, gold or copper. Interiors will use a mix of luxe materials and fabrics.

Built on two floors, there will be a bar and casual seating downstairs, leading to an open terrace that is adjacent to the pathway running alongside the Thames. The restaurant is upstairs and accessed by a ‘secret’ staircase, with dining for 60 including some private ‘dining pods’ that will make the best of the view.

Smoke&Mirrors will be an all day restaurant, open for breakfast through to dinner. The area, Pimlico, is residential, so the venue will appeal to the local community, with the ground floor bar area being used throughout the day for coffee, and pastry’s with free wi-fi included. For customers that visit Tate Britain, a traditional afternoon tea would also be available.

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Brand positioning, graphic design and visual identity, digital and social communications.

Sable&Hawkes 
Do good work. Be good people. 

T: 07712 270198 
adrian@sableandhawkes.co.uk
The Studio: 21 Aylestone Road Cambridge CB4 1HF. 
www.sableandhawkes.co.uk

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