How to choose a design agencyA quick guide. From a design agency.

We’ve been doing this for over 20 yrs, across all sorts of brands, sectors and briefs. We’ve seen a lot of relationships go very right, and a few go badly wrong.

So if you’re thinking about hiring a branding or design agency in the new year, here are a few practical checks to help you find the right partner for you.

1. The work
At the very least, pick an agency you trust can deliver what you need, well.

/ Do you like their work?
/ Even if it isn’t exactly what you need, do they show the ability to think and craft a solution that could be right for you?
/ If they say they write, how do they sound? Read their site, their posts. An agency’s voice can tell you as much as its visuals.
/ And remember, agencies often have relevant work they’re not showing publicly. If you want to see something specific, ask.

2. Money
Budget is almost always a factor.

Yes, agencies cost more than freelancers – but you’re paying for a team, a process and long-term support. Freelancers are cheaper – but you may not get the breadth or continuity.

If you’re comparing costs, make sure the comparison is fair: size, scope, experience and what’s actually included.

And talk about money early. Agencies are grown-ups. If budget is tight, say so. There’s often flexibility in how work is structured, but you won’t get the best from an agency if corners are quietly cut halfway through.

We always work on the basis that money shouldn’t be the ultimate barrier to working together – but it does need an honest conversation.

3. Communication
Good communication will tell you a lot before you even appoint anyone.

If you’re not used to writing briefs, write them with your agencies. How they question, listen and reflect back your needs is a very good indicator of how they’ll work with you.

On our side, we do what we do because we’re genuinely interested in brands, businesses and people. Any agency worth considering should welcome your call, be happy to meet, put the kettle on and be curious about you – not just about the job.

4. Pitching
Free creative pitching is, frankly, a bad idea for everyone. It almost never leads to the best work.

If you do decide to pitch, a few basics make it healthier:

/ It’s paid – at least a token to acknowledge time and creative value
/ The budget is clear – so agencies know it’s worth winning
/ The brief is clear – not just “surprise us”
/ The shortlist is reasonable – three, maybe four agencies

If an agency says “no” to a big unpaid pitch, it’s often a sign they value their people and their work. That’s not a bad trait in a long-term partner.

5. Fit
Last but not least: do you actually like them?

Creative projects should be enjoyable. If you don’t like the people, or you feel talked down to, it will show up in the work and the relationship.

Thoughts, words and dubious grammar courtesy of Adrian – eminently reachable on 07712 270198.

Sable&Hawkes
Do good work. Be good people.