Small acts of kindness. A view on the true value and the potential of Corporate Purpose.

A purpose-influenced business is a business that seeks more than just profitability. Or as Ben and Jerry put it, ‘We love making ice cream – but using our business to make the world a better place gives our work its meaning.’

Their purpose is to make the world a better place, and they have three stated ways of doing this, they operate an ethical ingredients sourcing policy, they aim to create what they call prosperity, that is equity and opportunity for all who contribute to the business, from stafff to the global communities that create the ingredients for their products, and they build awareness and support for the activism causes aross the globe that they feel strongly about.

But why I think purpose is such an interesting and potentially powerful movement in businesses isn’t because we can all be Patagonia, Unilever or indeed Ben&Jerry’s, where the strategy is the very cornerstone of the corporate plan and the aspirations and actions are global in scope and scale. Its because the integrity, authenticity, and benefits, of mutuality that come from acting in a ‘purposeful manner’ can come from the smallest acts of kindest and the briefest of intentions. 

Like the paper merchants in East London who make notebooks from scrap paper, bind them up and distribute them free to local schools and play groups, or the newsagent passing out the filled rolls on sell by day to the homeless who camp by his store.

Yes your purpose can be a set of codified actions, values or something official in the corporate plan. But it can also live in your people and the actions they take everyday. Unspoken, unwritten, just ‘something that we do’. 

For me, it is here in the measure of small actions that the true value and the true potential of corporate purpose is found. Its within us all. It’s becoming of us all. 

Do good work. Be good people.

We are Sable&Hawkes.
Brand | Design | Digital | Content 

For further information contact Adrian:
Mob: 07712 270198 
adrian@sableandhawkes.co.uk

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