Do good work. Be good people.

November 10, 2025 Adrian Kimpton
Sable and Hawkes (Cambridge). Exceptional branding, graphic design, content and social media support across all media. Our services .. stakeholder consultation and insight analysis, brand strategy , proposition, and positioning, logo and visual identity development and guidelines- web and digital communications support, corporate and marketing communications design content creation and social media marketing.

You’ve probably seen this line from us before. It’s ours, and we use it a lot. It isn’t a slogan so much as a way of showing up, but we’ve never really explained it. So here goes.

Good work is the basics of what we do, done well: clear briefs, straight talk, tidy craft. It’s meeting deadlines, minding budgets, and sweating the details so the thing we deliver does the job it’s meant to do. No theatre. No jargon. Just useful, well-made work.

Being good people is just as practical. Show up on time. Keep promises. Listen. Treat everyone with respect, clients, suppliers, the person on reception, the person on press. Own mistakes and fix them. Share credit. Be fair on scope and costs. Add calm, not drama.

Our approach is built on two simple habits: personal service and clear communication. We stay close, we pick up the phone, we write things down, and we keep you posted. That’s it. Whether the job is big or small, glamorous or not, the standard doesn’t change.

This isn’t a grand philosophy, its just how we try to show up, every day. Do what we said we’d do, try our best and be the kind of people we’d want to deal with. If we can manage that, the rest tends to follow.

We are Sable&Hawkes
Do good work. Be good people.

Sable&Hawkes is an independent design company in Cambridge. We specialise in brand identity, creative direction, design and content creation across print, digital and social media for corporate, cultural and public-sector clients.

Our work is defined by creative intelligence, ideas-led when it can be; fast, accurate and technical when it needs to be. And our approach is a simple one: exceptional personal service combined with experienced business thinking, delivered without jargon or agency hype.

Our services:
/ Brand proposition, positioning and identity
/ Graphic design, creative concepts and campaigns
/ Content production for digital and social campaigns
/ Copywriting for business and social media
/ Website UX and UI design
/ Marketing strategy and lead generation
/ Environment design and events