New year. New you?

December 2, 2025 Adrian Kimpton
Sable&Hawkes is an independent design company in Cambridge. We specialise in brand identity, creative direction, design and content creation across print, digital and social media for corporate, cultural and public-sector clients. Our work is defined by creative intelligence, ideas-led when it can be; fast, accurate and technical when it needs to be. And our approach is a simple one: exceptional personal service combined with experienced business thinking, delivered without jargon or agency hype.

Most organisations set their brand up, get it working… and then get on with the day job. The brand ticks along in the background while you focus on delivery.

But every so often, it’s worth stepping back and asking:
Is this still the right version of us for where we are now?

Year end / new year is a good moment to do that.
And it doesn’t have to mean a big rebrand, months of workshops or thick audit reports. Sometimes it’s just a tweak at the edges:

  • sharpening tone of voice
  • creating a small library of product or process illustrations
  • refreshing your elevator pitch
  • tightening up presentation or sales-deck copy

Sable&Hawkes has in-house strategists, designers, writers and illustrators who can help with all of that – from the thinking to the doing.

If a new calendar year has you wondering how effective your brand really is, call Adrian on 07712 270198 or email adrian@sableandhawkes.co.uk – we’d love to hear from you.

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