Sable&Hawkes: Brand Sense A new identity is not a new brand.

A lot of what gets called “branding” is really visual identity work: logos, colours, type, templates and a document to hold it all together. There is absolutely nothing wrong with that. Visual identity matters, and done well it can be very powerful.

But it isn’t the whole story.

For us, brand is about understanding what is relevant and useful to the people you matter to – clients, staff, prospective employees, partners – and deciding how you will meet that need in your own way.

It’s the set of positive, relevant associations you build through what you do, how you behave, what you say, and how consistently you say it. It shapes culture internally, reputation externally, and ideally creates something that benefits the business, its clients, its people and the wider community too.

That’s why a logo isn’t a brand.

Without proper thought about what you’re trying to achieve, who you matter to, how you’re different, and how that thinking will shape the way your organisation behaves, makes decisions and communicates, changes to how you look and sound may be important – but they are still essentially cosmetic.

The language matters.
The visuals matter. But only when they connect to something real.

Sable&Hawkes

Branding | Design | Digital | Content | Social

Do good work. Be good people.

If this way of thinking about brand feels familiar, I’d be very happy to talk.


Adrian
07712 270198

adrian@sableandhawkes.co.uk