Snippets, musings and whatnots. The leftover brand, design and marketing ponderings of an overactive and overburdened thoughtful mind. Just a thought …

10 rules for communicating life with purpose

1 The big picture

Make connections, demonstrate real life long term thinking, blow myths

2 Technically correct

Be trustworthy, provide transparency, give real facts and evidence

3 Be cool

Be sexy, non-patronising, brave – stand out!

4 Belong

Join a massive worldwide change, start positive conformity, join a success

5 Stories work

Empathy and emotions are powerful, use stories to hold people’s attention

6 Optimism

Business with the right sense of purpose is achievable, avoid too much guilt

7 Glory button

‘doing the right thing makes you a great person and we love you for it’

8 Change is for all

Break stereotypes, use inclusive language and images, push group ownership

9 We need more heroes

Introduce icons to emulate – ‘be like me’

10 Personal circle

Relate big ideas to everyday life, give them a familiar context