News and blog

Working with our biotech, healthcare and pharma clients for 20+ years, Cambridge based Sable&Hawkes use specialist in-house brand storytellers to expertly position our clients in market, creative designers to provide the visual impact and content authors to pen the brilliant, clever content for building your brand and following online and through social.

Engineering biology to accelerate breakthroughs in human health.

January 20, 2025
Sable&Hawkes deliver a complete NHS environment design service from creative theme to creative design, production, supplier and installation management. With over 20yrs technical experience working with NHS development and arts teams, project managing all aspects of the brief, production and installation of NHS art and designed-environment projects.

Sable&Hawkes appointed to new design project with Gt Ormond Street Hospital

January 14, 2025
Sable&Hawkes are a creative communications company working across print, digital, advertising and social media. We use brand positioning, graphic design and content creation to help our clients generate attention, win more work, find and recruit the best people and engage and motivate their staff.

New Year New Brand

January 9, 2025
Sable & Hawkes are a creative graphic design agency based in Cambridge deliver branding, positioning, visual identity, graphic design, advertising, logo design, website design & build, copywriting for social media, environment design.

Sable&Hawkes deliver animated ad campaign for Mills & Reeve

October 28, 2024
Sable & Hawkes Creative design agency Cambridge, branding, positioning, visual identity, graphic design, advertising, logo design, website design & build, copywriting for social media, environment design.

One of the biggest challenges for new brands is getting noticed in a crowded market.

October 15, 2024
Sable and Hawkes Creative design agency cambridge, Branding, vision, mission, values, positioning visual identity, Graphic design, creative advertising campaigns, Marketing strategy and lead generation, copywriting for digital and social campaigns, Copywriting for business and social media, Website design and build, Environment design and events, illustration and infographics, animation.

Sable&Hawkes have completed a concept identity for a contemporary English restaurant Smoke&Mirrors.

October 7, 2024
Sable&Hawkes. Do good work. Be good people. / Brand proposition, positioning and identity / Graphic design, creative concepts and campaigns / Marketing strategy and lead generation / Content production for digital and social campaigns / Copywriting for business and social media / Website UX and UI design / Environment design and events.

Owning a word can be your brands most valuable asset

September 30, 2024
Sable&Hawkes have 20 years in-house experience delivering corporate and marketing illustration services that help our clients promote their brands and businesses, increase sales, secure funding, create truly distinctive websites and campaigns and recruit the best possible staff. Our illustration services: Branded marketing concepts, Product and service illustrations, Infographics and process diagrams, Professionally designed bid proposals, 2D animations.

The case for illustration in corporate communications

September 18, 2024
Sable and Hawkes deliver branding, positioning strategy and visual identity, graphic design, marketing literature design, creative advertising campaigns, marketing strategy and lead generation, website design, copywriting for businesss, digital and social campaigns and social media and environment designs and event marketing. Mob: 07712 270198 adrian@sableandhawkes.co.uk

Small acts of kindness. A view on the true value and the potential of Corporate Purpose.

September 16, 2024
Sable&Hawkes are a creative communications company that works across print, digital and social media. We use brand and marketing strategy, graphic design and content creation to help our clients generate attention, win more work, find and recruit the best people and engage and motivate their staff.

Why ordering a curry this weekend was the best brand lesson I’ve had for a long time.

September 9, 2024
All iconic brands have one thing in common, they have all built and sustained strong emotional bonds with their customers. Of course, no brand can connect with everyone, and no company can be meaningful to all. But by focusing directly on what matters most to your customers and to their particular needs or concerns, it is possible to become the best choice for them in a much more relevant, useful and meaningful way.

Why being the best is sometimes not the best thing

September 4, 2024
Sable&Hawkes are a creative communications company that works across print, digital and social media. We use brand and marketing strategy, graphic design and content creation to help our clients generate attention, win more work, find and recruit the best people and engage and motivate their staff.

Sable&Hawkes deliver new magazine for Mills & Reeve

July 29, 2024
Sable&Hawkes have over 20yrs technical experience working with commercial, clinical and development teams, project managing all aspects of the brief, production and installation of art and designed-environment projects.

Sable&Hawkes appointed for commercial environment design and art project by Universal Quantum

July 15, 2024
Our services: Brand proposition, positioning and identity / Graphic design, creative concepts and campaigns / Marketing strategy and lead generation / Content production for digital and social campaigns / Copywriting for business and social media / Website UX and UI design / Environment design and events

Nobody Cares

July 12, 2024
Sable and Hawkes deliver branding, positioning strategy and visual identity, graphic design, marketing literature design, creative advertising campaigns, marketing strategy and lead generation, website design, copywriting for businesss, digital and social campaigns and social media and environment designs and event marketing.

Patagonia. Ikea. Ben&Jerrys. The common thread?

July 8, 2024
Sable and Hawkes deliver branding, positioning strategy and visual identity, graphic design, marketing literature design, creative advertising campaigns, marketing strategy and lead generation, website design, copywriting for businesss, digital and social campaigns and social media and environment designs and event marketing.

Sable&Hawkes design and deliver new Annual Review

July 2, 2024
Branding | Design | Digital | Content | Social. Based in Cambridge, Sable&Hawkes help organisations stand out, grow audiences and drive results across multiple channels through inspired content and creative.

Sable&Hawkes appointed to rebrand Publishers’ Licensing Services

June 25, 2024
Based in Cambridge, Sable&Hawkes help organisations stand out, grow audiences and drive results across multiple channels through inspired content and creative We deliver Branding, positioning and visual identity, Graphic design, creative concepts and campaigns, Marketing strategy and lead generation, Content production for digital and social campaigns, Copywriting for business and social media, Website UX and UI design, Environment design and events.

Sable commissioned for flagship magazine

June 17, 2024
The Complete Hospital Environment Design Service. Creative designers, art directors and illustrators in our own right, Sable combine this with over 20yrs technical experience working with NHS development and arts teams, project managing all aspects of the brief, production and installation of NHS art and designed-environment projects.

Art, design, and the healing environment

June 10, 2024
Our in-house team translates scientific concepts into stunning, easy-to-understand visual assets; helping our clients explain and promote their science and their businesses, secure start-up funding, create truly distinctive websites and proposals and recruit the best possible staff. These skills were brought to bear on our latest projects with Sartorius, creating a range of new product illustrations and and a complete campaign for their new chromatography offering.

Sable&Hawkes deliver campaign graphics and new product illustrations for global biotech

June 3, 2024
Sable&Hawkes deliver a complete NHS environment design service from creative theme to creative design, production, supplier and installation management. With over 20yrs technical experience working with NHS development and arts teams, project managing all aspects of the brief, production and installation of NHS art and designed-environment projects.

Interior design, and the healing environment. New ward designs for Addenbrookes.

May 21, 2024
Branding Graphic Design Copywriting and Marketing for UK Law Firms

How to boost your law firms marketing and business development. 

May 7, 2024
Sable and Hawkes deliver Branding, positioning strategy and visual identity, graphic design, marketing literature design and creative advertising campaigns, marketing strategy and lead generation, website design, copywriting for businesss, digital and social campaigns and social media. and environment designs and event marketing.

Sable&Hawkes Design and deliver integrated Sustainability Report for Mills&Reeve.

April 29, 2024
Branding and graphic design. Affordable and bespoke website design and development, start-up web design, hosting and support, SEO, digital marketing and social media content and social media marketing.

Sable deliver new Website

April 22, 2024
Sable are a central-Cambridge based design agency that have been around the block and back, we’ve been going strong since 2003. We combine small agency focus with big agency thinking to provide a complete range of branding, design for print, packaging, web design and strategic services to clients over a wide range of business sectors.

Sable&Hawkes commissioned by GB Social Housing for graphic design services

March 25, 2024
Creative brand, design and marketing services for the education and training sector

Education’s purpose is to replace an empty mind with an open one.

March 7, 2024
A short and very useful guide to selecting the right design agency for your branding and graphic design project.

How to choose a design agency. A short guide.

February 13, 2024
As a branded media and content design company we help brands, products and people stand out from all the noise, attract attention, create distinction, retain interest and build meaningful connections with staff, customers, prospects and potential recruits. This is our latest branded cross media advertising campaign project.

Major law firm recruitment campaign delivered

June 29, 2023
Sable&Hawkes combine over 20yrs creative and technical experience working with NHS development and arts teams, project managing all aspects of the creative, production and installation of NHS ward and public space environment projects.

Sable to art project and design NHS Ward Environments for Cambridge University Hospitals

June 26, 2023
Usablity web design digital media and social media marketing

Amazon Prime. The prime example of usability gone wrong.

June 23, 2023
Life Science, Pharma and Biotech marketing design services, product illustration and process infographics

Selling Cannabis

June 19, 2023
NHS Arts Installation Environment Design Project Case Study

New NHS donor art installation

May 22, 2023
Sable&Hawkes are experts in icon design, corporate and scientific infographics and technical illustrations, whether to explain products, systems or processes, our in-house team translates complex or routine concepts into stunning, easy-to-understand visual assets.

Using the power of the visual

April 18, 2023
Sable&Hawkes Digital and Social Design and Content Services Creative design and tech | User development | Content and social Our services in digital: • User experience strategy and engagement • Information architecture and web design • Web content resourcing and creation

Sable&Hawkes deliver event website for Cambridge Tech Event

April 3, 2023
Sable&Hawkes combine over 20yrs creative and technical experience working with NHS development and arts teams, project managing all aspects of the creative, production and installation of NHS ward and public space environment projects.

Art & Design in NHS Healthcare: New Ward Environment Design

March 29, 2023
How to manage the branding process

Managing the branding process

March 21, 2023
It’s usually mistaken for targeting or segmentation, which are essentially tactics derived from it, but generally and more accurately most marketers know of it as market orientation – making that conscious effort to think and see the world as your customers see it. Why is it so important? Because the good marketers can use this approach to work out how to link what they do with what their clients want, much more effectively.

The key to successful marketing strategies

March 17, 2023
Cambridge-based brand, design and content marketing company Sable&Hawkes have been commissioned to deliver business literature, branding, digital illustrations and environment graphics for Echion Technologies

Designs for new business marketing materials

March 13, 2023

Brand building, social media and customer loyalty

March 7, 2023
Sable and Hawkes are creative designers, art directors and illustrators for hospitals and the NHS. Combining 20yrs technical experience project managing all aspects of creative hospital design solutions, production and install of these NHS environment projects. Running focus groups, deliver the creative, printing large format industrial graphics and managing hospital art project installations.

Design for hospital environments

February 24, 2023
Creative Design and Arts Project for NHS UK

NHS Arts Design Project

February 20, 2023
mockups-design.com

New Corporate Brochure Design

February 13, 2023

Why are logo’s so important and what criteria define a good one?

February 7, 2023

Corporate values: get it right

January 31, 2023

How we feel in hospital can affect us for life

January 30, 2023

20 free tips for a killer PPT presentation

June 21, 2022
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Property Development Marketing and Design

January 19, 2022

The barriers to communication

January 12, 2022

Let’s be friends … (its about branding really)

December 15, 2021
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When your best isn’t good enough.

November 24, 2021
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Happy thoughts make a happy brand

November 15, 2021
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Half mechanic. Half editor. Half designer.

November 9, 2021

Six key ideas for branding in the digital age

November 4, 2021
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Should style, message or content drive your solution?

October 14, 2021

Are brands relevant in the age of digital?

October 14, 2021

Branding and the art of good copy.

October 14, 2021
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In praise of the client design agency relationship.

October 14, 2021
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Apple – the classic strapline: A case study.

October 14, 2021
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Where Graphic Design meets Content Marketing.

October 14, 2021
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How graphic design works in a modern business.

October 14, 2021
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How designing corporate identity has changed

October 14, 2021

Market orientation: thinking like your customers

October 14, 2021
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Anyone can write a strapline…

October 14, 2021
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Lets do that brand audit of yours together!

October 14, 2021

How to write a creative campaign brief.

October 14, 2021

Portfolio Tips for Student and Young Designers.

October 14, 2021
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My definition of brand and branding.

October 14, 2021
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Innovation in business: a short history of Google.

October 14, 2021
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Effective marketing for start-ups.

October 14, 2021
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Project management and graphic design.

October 14, 2021
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A simple introduction to fonts and font licensing.

October 14, 2021
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How emotion drives brands and business success

October 14, 2021
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Marketers: Your profession needs you!

October 14, 2021
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Why corporate values are so important.

October 14, 2021
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Brand purpose: a definition

October 14, 2021
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Socially responsible branding: really?

October 14, 2021
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Wanted: Chief Marketing Officer

October 14, 2021

Don’t say nothing: Creative writing for brands

October 14, 2021

A 3 min marketing read on how to get screwed over.

October 14, 2021
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Dieter Rams: 10 Principles of Good Design.

October 14, 2021

Plan your business strategy in 8 easy steps

October 14, 2021
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A quick and simple test for your brand positioning

October 14, 2021
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Is Audi, Skoda’s ‘better connected’ uncle?

October 14, 2021
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In praise of Polaroid: and all that’s black and blocky

October 14, 2021
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What is good graphic design?

October 14, 2021

The value behind brand loyalty

October 14, 2021
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A brief history of marketing

October 14, 2021
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Marketing and the reasons we buy

October 14, 2021

Why ordering a curry was a great brand lesson

October 14, 2021
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Sainsbury’s, Asda and the 4Ps.

October 14, 2021

A design company’s guide to writing a creative brief

October 14, 2021
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A short guide to running a communications audit

October 14, 2021
Sable&Hawkes are a creative communications company working across print, digital, advertising and social media. We use brand positioning, graphic design and content creation to help our clients generate attention, win more work, find and recruit the best people and engage and motivate their staff.

The purpose of branding

October 14, 2021
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1-0 to the Arsenal: 5 steps to customer loyalty.

October 14, 2021

Frothing Sumatra: Starbucks, positioning and the ‘big idea’

October 13, 2021

A quick guide to better business copywriting

October 13, 2021
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A simple guide to file formats for marketing professionals.

October 13, 2021

A mini blog on colour

October 13, 2021

Let’s talk values

October 13, 2021

Is the monolithic brand dead?

October 13, 2021
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The difference between brand and corporate identity

October 13, 2021
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Simplicity is genius.

October 13, 2021

The point of branding? It’s a question of choice.

October 13, 2021
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The truth about PR-style Brand and Vision Programmes

October 13, 2021

A penne for your thoughts: Doing a Ratner

October 13, 2021
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Carlos Alberto, William Blake, Sable and Hawkes.

October 13, 2021

“So how do you project manage?”

October 13, 2021